Branded Location Placement Mobile Websites iPhone Applications SMS Campaigns Location-Based Content Productization and Licensing _________________________ CTIA INTERVIEW WITH FOUNDER - CTIA PRESS RELEASE
Founded in 2007, Location
Based Strategy, LLC is a Boston-based LBS consulting company that employs a cooperative, consultative approach to meeting our client's needs. We have deep LBS industry contacts and an extensive working knowledge
of LBS branding/advertising and third party content
positioning and licensing.
Leverage Mobile To Improve Your Brand
If we look at successful brands that have already pushed to mobile, it is
clear that mobile should not just treated as an additional revenue stream. Mobile provides new and exciting ways to interact with brands. Mobile lets
users connect with their favorite content on their terms. Brands have the opportunity to create new interactive experiences that
leverage the power of mobile environments such as address book, camera,
GPS and the accelerometer. Advertisers should not make the mistake of trying to recreate classic Web
advertising models that gather metrics like impressions and click-throughs. A better strategy is to create great branded mobile experiences that drive
interactive usage and brand awareness. Successful brands have leveraged mobile
to extend their overall brand equity, not necessarily to turn on a new revenue
stream in the mobile channel. -Mobile Marketer Daily 4/15/2009
We are based in Boston, MA.
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